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20 November 2018, Copenhagen

Datacloud Nordic 2018

There’s a Great Deal Going On

Thought Leadership and Insight from Kim Schultz, Invest in Denmark

Kim Schultz

For this edition of the Datacloud Nordic Interview Series, we spoke to Kim Schultz, Special Advisor, Invest in Denmark.

1. What are the current trends and challenges for data centres in the Nordic region?

The Nordic have really gained a lot of attention from the hyperscale data centre operators - especially during the last 5-6 years. We have seen Apple, AWS, Facebook, Google and Microsoft acquiring sites and initiating hyperscale projects in the Nordics. Apple and Facebook are constructing huge data centres in Denmark right now, and more are to come. This is mainly due to the availability of abundant resources of low cost renewable power in the Nordics. Furthermore, the international digital connectivity from the Nordics – which is excellent today – is going to have a lot of additional low latency capacity next year. Three new subsea fibre cables from the US, UK, Ireland and from the Netherlands are going to land in the Esbjerg region of Denmark. This has really attracted a lot of attention from the colocation operators and medium sized cloud service providers.

2. What trends do you see as pivotal for the growth of collocation throughout Europe?

We all know that the global demand for data centre capacity is growing dramatically year by year. Everybody in the business are planning to build more data centre capacity but a lot of bottleneck issues are emerging in the classical colocation hot spots. This is issues like availability of additional (and preferably green) power, land, permits etc. So far the mantra has always been “we need to locate close to the users”, but now it is turning into “we need to locate where the (green) energy is available”. So, I am quite sure that a major part of the future colocation and cloud capacity growth is going to be located in the Nordics.

3. How do you see the advent of edge data centres impacting hosting infrastructure?

Well, due to the future Internet of Things (IOT) growth we are definitely going to see a lot of small edge data centres being located in all cities. The edge data centres will treat and respond to the IOT data but a large share of this massive amount of data have to be stored and analysed in-depth. The majority of this storage and high performance computing is going to happen in hyperscale/high performance computing data centres – and where are they located? – mainly in the Nordics.

4. What do you see as the future drivers for the industry?

Basically, the demand for a lot more data processing and storage capacity year by year - combined with the hunt for availability of huge amounts of carbon neutral power. This will lead to a lot of data centre capacity growth in the Nordics. Denmark is the digital bridgehead between the US, Central Europe, UK, Ireland on one side and the other Nordic countries, Sweden, Norway and Finland on the other side.

Invest in Denmark will be at Datacloud Nordic in Copenhagen on 20 November. Meet them there